We live in a digital age and tech plays a crucial role in the success of almost everything and job boards are no different. Great tech is essential to help job boards attract top talent, improve the user experience, and drive revenue.
Here are some of the most essential technologies that your job board needs to succeed:
- A Responsive Design
A responsive design allows your job board to adapt to different screen sizes, ensuring that job seekers have a seamless browsing experience on any device. It’s essential that your website be viewable on a mobile or tablet or any screen. Imagine a candidate commuting to the job that they are unhappy in, thinking about their dissatisfaction and using that moment of downtime to scroll through their phone to see what opportunities are out there. If your website does not work as well on mobile as on the screen, the candidate will remember that and is much less likely to return to your site when on a computer.
- A Mobile App
Even better than ensuring your site is adaptable for different screens, you should have an app for your job board. The most recent research by Recruiter.com showed that 68% of 18-25 year olds used their mobiles to search for jobs and it’s worth bearing in mind that this research was carried out in 2016 so the figure is likely to be even higher now. A mobile app is essential to provide them with a convenient way to search and apply for jobs.
- Search and Filtering Capabilities
Obviously, your site will have a search function but having an advanced search and filtering capabilities is crucial for job seekers to be able to drill down the result to something that really suits what they are looking for. If your search facility doesn’t provide them with the right types of job quickly and easily, they will go elsewhere which means that your clients will too.
- Artificial Intelligence
AI can help your job board to provide a more personalized and relevant experience for job seekers. Its ability to learn means that it can give very specific and targeted results both for job seekers and when targeting vacancy mailshots to your mailing list. It can remove unconscious bias from the process. Also, if you’re offering an enhanced service, AI can do background checks, and reference checking. It can also give hirers vital insights into job seekers’ preferences, qualifications, and behaviours.
- Social Media Integration
With over 4.62 billion people across the world and nearly 75% of the world’s population aged 13 and over using social media, it’s insane to not make use of the biggest resource since the internet began. Integrating your job board with social media platforms such as LinkedIn (875 Million users), Facebook (nearly 3 billion users) and Twitter (368 million monthly active users) will help you expand your reach and attract more job seekers.
- Video content
Video is a powerful way for employers to share more about themselves, showcase their company culture and attract top talent. You should be providing employers with the option to integrate videos into their job listings. You should also incorporate videos into your own website and social media channels to showcase your job board and attract job seekers and clients.
- Analytics and tracking
Having the ability to track and measure key metrics such as job views, clicks, and applications is crucial for understanding the effectiveness of your job board and making data-driven decisions. You will be able to gain valuable insights into the job market and provide more targeted and effective results.
These seven tech solutions are essential for job boards to thrive. By implementing these features job boards can improve the user experience, increase conversions, and drive revenue, ultimately leading to increased clients and business growth.